Design Process
Evidence before decoration.
I go from listening and framing into systems, prototypes, validation, and shipping I can measure. Research keeps me honest, craft makes people trust it, and skipping either usually ends in tears.
My Profile / Human, mostly
Designing
useful order.
I design products that actually work, organize mess into masterpieces, manage ventures like orchestrating a family wedding, and research users until the truth gets interesting.
Second Brain
Knowledge that compounds.
PARA-inspired systems keep research, decisions, and unfinished ideas findable when they matter.
Skillsets
Design × Systems × Data.
Little wins
12 national recognitions.
Trophies are nice, sure. But the repeatable method behind them is the part I’m actually proud of.
Experience
2022 to 2024
Founder & Designer · Licaverse
Product thesis, UX, systems, market validation, running the venture, and all the unglamorous work wedged between them.
2024 to 2025
Product Design Mentor · Vel Tech TBI
Helped early founders turn big, tangled venture ideas into something small and testable.
Tool stack
The things I
think with.
Figma, Framer, After Effects, Lottie, ProtoPie, PostHog, Maze, Hotjar, Notion, Linear, and Claude for AI-assisted workflows.